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Even if Campo d’Oro’s preserves are positioned in a medium to high price segment, justified by the high quality of ingredients
used and their preservation in extra virgin olive oil.
Their market niche is vast and homogeneous nationally as well as abroad.They cater for ;the busy middle class family wanting
to combine authenticity with mealtime speed to young professional men and women who delight in the consumption of typical
specialities with minimal preparation, perhaps washed down with a local or imported wine at home, in a restaurant or wine
bar.
The tourist is also intrigued by the pleasure of finding a product that allows them to take home a taste of their visited
country, in this case Sicily. Villa Reale’s products are available to these tourists in souvenir shops or airport duty free’s.
Also the Italian customers abroad may relish in finding our preserves in delicatessen and gastronomic shops, allowing them
to indulge in tastes of home across the sea.
Villa Reale’s targeted segment is quite vast and transversal, but it is especially composed of ‘bon vivants’ and gourmet lovers
people who appreciate the convivial relationship between taste and life-style.
How-ever our 'Paolo Licata' line is aimed at a different market aiming for much larger national and international distribution.
While 'Stuzzichi' is a selection of the products that can be distributed in more substantial quantities and therefore respond
to the demands of the Hotel, Catering and Food Service.
DISTRIBUTION NETWORK
Villa Reale’s Products are primarily distributed throughout Italy and abroad to an extensive amount of Gastronomic and Deli
shops, but also through an importers / distributors / wholesalers network which helps them to promote the culture of fine
Italian gastronomic produce.
In order to cater to the new market needs they continually aim to expand and develop their existing product range. Infact
Paolo Licata’s line is a response to the ever growing need for larger distribution both nationally and internationally.There
entire product range is now composed of more than one hundred and fifty products which is divided between Villa Reale, Stuzzichì
and Paolo Licata.
All these products have frontal labelling giving them a high visual impact, Nowadays Villa Reale’s preserves are distributed
to the very best Italian delicatessen and gastronomic shops and exported to more than twenty countries worldwide.
Thanks to the expertise of Villa Reale’s team they can respond to all their customer’s needs, even the most particular such
as private labelling or the use of customised recipes with the maximum of ease.
CAMPO D’ORO: an authentic high quality line of exclusive gourmet products.
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